CULTURE CLINIC
2025 - HUNTSVILLE, AL
STRONG CULTURE. CONNECTED TEAMS. LASTING IMPACT.
DECEMBER 6TH, 2025
HOSTED AT TOYOTA FIELD - SPORTSMED STADIUM CLUB
Season Builder believes in shaping athletes' lives with purpose by providing them guidance and accountability in seasons of growth. Unfortunately, we are limited in how many athletes we can serve directly. So we asked, "how can we impact more athletes?" Our answer: Coaches. Our goal is to equip coaches of all sports to build a positive, values based, team culture that grow the character of their athletes.
The Season Builder Culture Clinic is a 1-day, culture development experience designed to equip high school and college coaches of all sports with the perspectives, practical tools and inspiration to build value-based cultures in their programs. Coaches learn from world-class culture and leadership experts, as well as their coaching peers about how to build and sustain values based cultures that are impacting not only their players, but their programs and communities.
This event is only open to high school and college coaches.
WHAT COACHES SAID...
Coach's Biggest Takeaway
I realize that I need to work harder in developing a better culture for myself and my program.
Overall Event Feedback
I do appreciate you keeping everything running on time (very impressive).
Overall Event Feedback
I think if the purpose was to teach/share the importance of culture, it was perfect.
Coach's Biggest Takeaway
Lots of great takeaways. The necessity of an elite culture and the daily commitment to it was evident.
Coach's Biggest Takeaway
To be more specific with our vision and directions; to have our values more well-defined
Coach's Biggest Takeaway
Made me reflection ... is our culture truly working?
Overall Event Feedback
I thought the day was fantastic and would love to do this again with our whole staff
Overall Event Feedback
It was perfect!
HERE'S WHAT YOU CAN EXPECT
OUR PRESENTERS
KEYNOTE PRESENTERS
BREAKOUT SPEAKERS
COACHES PANEL
EVENT SCHEDULE
8:30 AM
REGISTRATION, COFFEE, & NETWORKING
9:00 AM
OPENING WELCOME
9:15 AM
JON GORDON -"CULTURE STARTS WITH YOU"
10:10 AM
COACHES PANEL DISCUSSION/ Q&A
CODY GROSS | CHRIS YEAGER | MYRA MILES | AJ DAUGHERTY
LUNCH PROVIDED
11:25 AM
BREAKOUT
12:20 PM
BREAKOUT
1:15 PM
BREAKOUT
2:10 PM
KYLE STARK -"REAL CULTURE"
3:00 PM
DISMISS
BREAKOUT #1 - LOUIS LEBLANC
"HOW TO PRIORITIZE CULTURE"
MAIN HALL
BREAKOUT #2 - SPENCER PALMER
"WHERE DO I START"
HOME LOCKER ROOM
BREAKOUT #3 - AJ DAUGHERTY
"VALUING THE PERSON OVER THE PLAYER"
VISITOR LOCKER ROOM
EVENT PRICING
$35
EARLY BIRD
THROUGH NOVEMBER 1ST
$40
STARTING NOVEMBER 1ST THROUGH EVENT DATE
*NO SPECIAL FULL STAFF PRICING
CHAMPION SPONSORS
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Ronnie & Pat Williams
General (Retired) Edward & Cathy Daly
Taylor and Mindy Edge
CHANGE MAKER SPONSORS
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Mr. Eric Moore & Family
BE A PART OF THE MISSION
We are looking for sponsors!
Are you a Values Based Company looking to equip leaders to build values based cultures that impact the next generation?
Then here is your opportunity to be a part of instilling values back into our society!
To hear more, contact our CEO at taylor@seasonbuilder.org
PARTNER SPONSORS
Warren Averett
Dr.'s Emily and Paul McIntosh
Melanie and Scottie Barkley
Honorable Paul Finley
Curt and Shay Brannon
Shannon and Micheal McFerren
Ray and Kristi Palmer
Amy and Mike Word / Shoe Fly
Athens First Methodist Church
Stephen Brooks
John and Heather Seifert
Dr. Paul and Jenni Sproul
Chris and Brooke Hodges
Dr.'s Emily and Paul McIntosh
Danny and Norma Kilpatrick
Charlie and Melody Helms
Dustin and Matti Haraway / Balefire Wealth
City of Madison, AL
Justin and Valerie Edge / Trading Post
Ed and Michelle Keller
Dave and Deanne Johnson
BMSS Advisors & CPAs
Terry and Kathy Sanderson
GET PREPPED FOR THE EVENT
Get in the right mindset for the Clinic with our Coaching Culture Series. This is a free eight part email series that delivers practical teachings, strategies, and resources directly to your inbox. Each edition is designed to equip you with tools to bring your team’s vision to life and strengthen your athletes beyond the game.
There are no hidden costs—every resource is our gift to coaches committed to making a positive impact.