CULTURE CLINIC
2026 - HUNTSVILLE, AL
STRONG CULTURE. CONNECTED TEAMS. LASTING IMPACT.
RONNIE & PAT WILLIAMS
WEDNESDAY, SEPTEMBER 16TH, 2026
9:00 AM - 2:00 PM | HOSTED AT STOVEHOUSE - HUNTSVILLE, AL
The Season Builder Culture Clinic is an interactive culture and leadership development experience designed to equip coaches and organizational leaders with perspectives, practical tools and inspiration to build value-based cultures in their programs. You'll learn from world-class culture and leadership experts, and a mental health professional, about how to build and sustain values based cultures that can impact players, employees, programs, and communities.
WHAT COACHES SAID AFTER LAST YEAR...
Coach's Biggest Takeaway
I realize that I need to work harder in developing a better culture for myself and my program.
Overall Event Feedback
I do appreciate you keeping everything running on time (very impressive).
Overall Event Feedback
I think if the purpose was to teach/share the importance of culture, it was perfect.
Coach's Biggest Takeaway
Lots of great takeaways. The necessity of an elite culture and the daily commitment to it was evident.
Coach's Biggest Takeaway
To be more specific with our vision and directions; to have our values more well-defined
Coach's Biggest Takeaway
Made me reflect ... is our culture truly working?
Overall Event Feedback
I thought the day was fantastic and would love to do this again with our whole staff
Overall Event Feedback
It was perfect!
HERE'S WHAT YOU CAN EXPECT
OUR PRESENTERS
BUTCH THOMPSON
HEAD BASEBALL COACH
AUBURN UNIVERSTIY
KYLE STARK
SPORTS CULTURE CONSULTANT
FORMER MLB EXECUTIVE
DR. BRADEN BROWN
DIRECTOR OF MENTAL HEALTH
& PERFORMANCE, BYU
SPENCER PALMER
DIRECTOR OF TEAM PROGRAMS
SEASON BUILDER
EVENT SCHEDULE
8:15 AM
REGISTRATION, COFFEE, & NETWORKING
9:00 AM
OPENING WELCOME
9:15 AM
KYLE STARK -"TBA"
10:00 AM
BUTCH THOMPSON - "BUILDING A CULTURE"
11:00 AM
PANEL DISCUSSION WITH Q&A
MEDIATED BY SPENCER PALMER
12:00 PM
SPENCER PALMER - "WHY CULTURE BUILDER"
12:00 PM
ROUND TABLE DISCUSSION
LUNCH PROVIDED
1:00 PM
DR. BRADEN BROWN -"HOW MENTAL HEALTH IMPACTS CULTURE"
2:00 PM
DISMISS
EVENT PRICING
$40
FOR COACHES & ADMINISTRATORS
INCLUDES ACCESS TO ENTIRE EVENT AND LUNCH
BE PART OF THE MISSION
We are looking for sponsors!
Are you a Values Based Company looking to equip leaders to build values based cultures that impact the next generation?
Then here is your opportunity to be a part of instilling values back into our community!
To hear more, contact our CEO at taylor@seasonbuilder.org
or visit seasonbuilder.org/invest
PARTNER SPONSORS
GET PREPPED FOR THE EVENT
Get in the right mindset for the Clinic with our Coaching Culture Series. This is a free eight part email series that delivers practical teachings, strategies, and resources directly to your inbox. Each edition is designed to equip you with tools to bring your team’s vision to life and strengthen your athletes beyond the game.
There are no hidden costs—every resource is our gift to coaches committed to making a positive impact.