Founder and CEO

(Chief Encouragement Officer) 

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Taylor Edge is deeply passionate about helping individuals, especially athletes, achieve greater life satisfaction, fulfillment, and personal success. Taylor understands the pressures and challenges of today’s fast-paced world and is committed to walking alongside individuals, providing the support and strategies needed to thrive in all areas of life. Through honest conversations, practical guidance, and a focus on building confidence, clarity, and meaningful connection, Taylor helps align goals with personal values and take intentional steps toward a more balanced and fulfilling life.

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Taylor cares deeply about each person's journey—not just what they do but who they are becoming. With an open heart and a listening ear, Taylor creates a safe space to process challenges, build resilience, and learn how to handle negativity and criticism with strength and clarity. Every person feels seen, heard, and understood as Taylor helps them understand themselves better, uncover new focus, and stay grounded in what matters most to you. Taylor sets people on paths of confidence, peace, and success —because life is about more than just accomplishments. It’s about becoming the best version of one's self.

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Taylor is the creator of the Season Builder framework and the Coach Edge app. His experience before Season Builder included college athletics, international business and being a successful serial entrepreneur.

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Taylor has been married to his beautiful wife Mindy since 1996. They have two adult sons, Stuart & Austin, and live in Madison, AL.